Do you need to track downloads, like PDFs, Ebook, or whitepapers on your website? Google Analytics does not track downloads automatically. Clicks on links to downloadable files (e.g. PDF, AVI, WMV) can be measured as Events or virtual pageviews. When you set up an Event to capture clicks on a link . 3 days ago By default, Google Analytics doesn't support file downloads tracking. PDFs on external domains (such as site S3) will be seen by the.
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Pairing Google Tag Manager with Google Analytics allows you to measure since PDFs contain loads of valuable technical/implementation. how to track PDFs in Google Analytics. When a visitor comes to your website, they leave behind their trail of online behavior through data which. How to Track PDF Traffic and Links in Google Analytics and Open Site Explorer. Analytics A) How many page views the PDFs were getting.
Their form will create two sets of tracking code. You can choose to use either line of code in your download URL.
In the event tracking code, you adjust the data-event-category to register based on your button click. And you make the data-event-action equal your download.
For this to work, you need to have Autotrack installed. These tracking options might be starting to sound pretty advanced, but not every analytics solution is easy. In general, the more difficult solutions provide more control.
But they take more time to implement. Custom coding is the most advanced solution. It involves writing your own code. Then you have run tests using your own systems to make sure your code executes correctly.
This is not the actual code for this operation. This example is written using a computer science technique known as pseudocode. I know these libraries exist, or they did at one time. But, my searches to find a library to share did not produce any results. If you can recommend a third-party tool for event tracking, please leave a comment below. The best solution, in my opinion, is GTM.
But the strategy you choose depends on your website setup and the resources at your disposal. Let us know, which one of these tacking techniques works best for you?
Leave a comment below with method you use for track downloads. Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Do you have a whitepaper, ebook, PDF, or other files offered as downloads on your website? Google Analytics does not automatically track this activity.
But… You can set Google Analytics up to track downloads automatically.
How It Used To Be Done
Using event tracking and virtual page views to track downloads There are two ways you can tell Google to track downloads on your website. Event Tracking There are a couple different ways to set up event tracking.
Event code looks like this: Interaction Events An interaction event is a true or false type of command that exists within the event code. You can configure your trigger using the event tracking templates in GTM.
My second favorite way to track downloads is using a WordPress plugin. This plugin also allows you to choose the type of file extension you want to track.
Analytics Course Student question: Marco asks: Is this the proper code to insert in the GA script? And where exactly would developers place it?
You can manually add code to each PDF you want to track Manually adding code sounds complicated, but there is a tool that can help you create event tracking links.
How to Track PDF Views in Google Analytics
You can use Autotrack to track outbound link clicks on your website automatically. Autotrack will allow you to declare the link click event you want to track.
Let's have a personal and meaningful conversation. Your Comment. Your Real Name. Your Email Address. A few benefits of file downloads tracking are: You can discover how popular your downloadable resources are. You can determine which you should offer more of — and which one is a waste of your time.
You can save your time and money by only producing the downloads your audience actually wants. The domain of the PDF link need to be the same as the domain the user is on or a subdomain. Congratulations, you have the opportunity to be the first commenter. Have a question or suggestion? Please leave a comment to start the discussion.
Additional kinds of measurement
Leave a Reply. Join over 30, Connect With Us.By Charlie Weller. For example, take a look at the file downloads tracking report in Google Analytics below. Google Analytics Help: It can takes weeks or months of research before potential customers complete a macro-conversion, so manufacturers need to measure micro-conversions in order to properly determine the short-term effectiveness of their digital marketing and web content.
Additional kinds of measurement
MonsterInsights lets you accurately track your file downloads with Google Analytics. In the event code, you can also tell Google to assign a value to the event.
There are three main components of GTM: Rule - A name given to a condition or set of conditions Tag - Triggers an event when a rule is met Container - the "box" that holds all your rules and tags Step Two: Create a "Link Click Listener" Tag Before you can measure PDF views, you need to first ensure that anytime someone clicks a link on your website, that click is tracked: a Link Click Listener tag accomplishes this.
It involves writing your own code. Resources 1 Google Analytics: